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Homeowner-to-Contractor web-based service now available in Atlanta.
Denver, CO - May 15, 2007 - BestContractors.com, a web-based service connecting homeowners to pre-screened
contractors and other home service professionals, announced today it has added Atlanta to the roster of cities
and states it serves as it continues an aggressive market growth program for 2007.
"Atlanta homeowners can go online to BestContractors.com and search for top-tier service pros for their home
improvement, repair or remodeling projects", said CEO Mark Henninger.
This latest announcement comes on the heels of the company's other recent successful market launches.
Henninger attributes the positive reception of the service to the strength of local marketing and the care
exercised in pre-screening contractors and other service pros who are invited to become members.
The company began serving San Diego, Tampa and West Palm Beach in February. They report a healthy flow
of projects both from first time site visitors and from homeowners who come back to create additional
projects. Atlanta is expected to be no different.
The site, located at http://www.BestContractors.com, differentiates itself from competing services by
touting its "Predicated on Choice" philosophy of putting decision-making in the hands of homeowners.
This point of distinction hasn't gone unnoticed by the public.
"From the moment homeowners arrive at our site the choice is up to them," Henninger said. "They choose
the contractors they want to bid on their project, then they choose the winning bid."
The service began pre-screening Atlanta-area service professionals earlier this year in preparation for
today's announcement. "We have a detailed process we go through to ensure that the pros we sign up are
qualified and ready to handle the business we send their way."
There's also plenty of behind-the-scenes efforts that begin up to a year in advance of opening each new
market. The company researches local media to determine how best to spend marketing dollars for
quickest impact. They study regional demographics to get a feel for what types of unique projects will
come in (hurricane-proofing is popular along the Florida coast for example). They even analyze traffic
patterns and congestion to understand reasonable driving distances for service professionals.
Atlanta joins San Diego, Miami, West Palm Beach, Tampa, Ft. Lauderdale, Sarasota, Colorado,
Minneapolis and Dallas-Fort Worth as BestContractors.com's service areas.
Additional market expansion plans are expected to be announced soon.
About BestContractors.com
Colorado-based BestContractors.com advertises through network television, radio and Internet search
engines such as Google, Yahoo and MSN/Live. The company also has affiliate relationships with major
media partners in the areas it serves. Homeowners submit projects for remodeling, repairs and improvements
for free through the site. They can view detailed profiles, photos, ratings, licensing (if required) and then
select up to three contractors to bid on their projects. Contractors support the site with membership fees
and must meet strict eligibility requirements.
Contact:
Martha Stoecker
Marketing Director
BestContractors.com
Phone: 303-629-8354
Email: MarthaS@BestContractors.com
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